Apex Clearing, a leader in digital wealth management, announced that it is planning to offer its fractional trading capabilities to clients, enabling real-time trading of shares. This API-based tool kit is being designed to allow broker-dealers with self-directed digital investing platforms to offer dollar-based trading of equities, unlocking investment opportunities for a bigger universe of potential investors, including those that have been previously underserved.

Apex originally had built the capability to enable scheduled, fractional trading for the first wave of automated digital wealth players. Its enhanced offering, scheduled to be piloted with select clients starting in 2019, aims to help all brokers continue to meet the challenge of providing the faster and cheaper online experiences that today’s consumers receive and expect in all aspects of their digital lives. End investors will be able to leverage the benefits of trading fractional shares by gaining access to a wide range of stocks that they normally might not be able to afford if they had to purchase whole shares.

EVOLVING AND INNOVATING FOR RISING CLASS OF INVESTORS

Bill Capuzzi, CEO of Apex Clearing, said, “A rising class of investors that includes millennials and others who are new to the market are reshaping the entire industry and putting pressure on all of us to evolve and innovate. In making our real-time fractional trading capabilities available to self-directed investment platforms, Apex is not only positioning brokers and advisors for growth but also is continuing to knock down the barriers to make wealth management more affordable to more end investors.”

Apex Clearing is a custodian of choice for leaders of digital wealth and has helped bring to market many of the technologies that have transformed the industry. Some of the best-known companies in digital wealth already use Apex’s APIs and other tools for account opening, money management, clearing and custody. In recent weeks, Apex announced that it will be offering its clients the ability to service the demand for crypto assets. The company also announced it will be offering any online brokerage platform the ability to provide commission-free trading.

ABOUT APEX CLEARING CORPORATION

Apex Clearing is a custody and clearing engine that’s powering the future of digital wealth management. As a clearing firm, Apex delivers speed, efficiency and flexibility to firms ranging from innovative start-ups to blue-chip brands. Apex’s fully-integrated, customized solutions allow registered investment advisors (RIAs), digital advisors, fintech firms, broker-dealers and full-service firms to provide the seamless digital experiences consumers expect and to reach more investors and serve them profitably. Founded in 2012 and based in Dallas – with offices in New York City, Chicago and Portland, Oregon – Apex Clearing Corporation is registered with the SEC, a member of FINRA and a participant in SIPC. For more information, visit www.apexclearing.com.