K1 Investment Management, LLC (“K1) has announced it has entered into a definitive agreement to sell FMG Suite, LLC (“FMG Suite”), a provider of cloud-based marketing automation software for financial services professionals, to Aurora Capital Partners (“Aurora”), a private equity investor in enterprise software and financial technology.
Since becoming the first-and-only institutional investor in the company in 2016, K1 strengthened FMG Suite’s market penetration and completed five strategic acquisitions comprised of Advisor Launchpad, Advisors Assistant, Agency Revolution, MarketingPro and Platinum Advisor Strategies. Today, FMG Suite is the leading all-in-one marketing solution for financial advisors and, through its Agency Revolution brand, insurance agencies.
“We are grateful for our partnership with K1 and the operational expertise they implemented to help invest in and grow the company,” said Scott White, CEO of FMG Suite. “K1 shared our vision to transform marketing automation for financial advisors and insurance agencies to allow them to build their businesses, expand their influence and strengthen customer relationships. The K1 team has been an incredible partner and advisor to FMG Suite as it has grown into the true category leader in the space. We are fortunate to be transitioning to another exceptional partner in Aurora, and look forward to working with them to build on our success and continue to enhance our position as a market leader.”
FMG Suite was founded in 2011 by Craig Faulkner and has been led by Scott White since 2016. It employs more than 200 employees and serves over 40,000 financial professionals who use FMG Suite’s proprietary platform to create and deliver timely and effective communications to their clients and prospects across email, social media and other channels.
“We are grateful for the privilege to partner with Scott White and the exceptional management team at FMG Suite,” said Taylor Beaupain, Managing Partner at K1. “When K1 first invested in the company, we saw a mission-critical product that transformed how financial professionals engaged with clients and prospects. We are proud to have helped scale the organization and solidify the company’s leading market share.”
“We are thrilled to partner with FMG Suite,” said Aurora Partner Rob Fraser. “FMG Suite is an ideal fit with our investment strategy, demonstrating outstanding market leadership, stability, and growth potential. Scott White and his team fit naturally with our culture given their commitment to excellence, transparency, and personal growth, and we are delighted to partner with them for FMG Suite’s next chapter.”
FMG Suite represents the 8th platform investment in Aurora Equity Partners V, and a continued commitment from Aurora to the enterprise software and financial technology sector. Aurora has acquired more than 25 companies in the space as part of its buy-and-build program, and plans to further accelerate FMG Suite’s acquisition strategy.
The transaction is subject to regulatory approval. FMG Suite was advised by Lincoln International LLC as financial advisor and Morris, Manning & Martin LLP as legal counsel. Aurora was advised by Harris Williams LLC as financial advisor and Gibson, Dunn, & Crutcher LLP as legal counsel.