Orion Bolts Out of the Gate in 2019 With Product Innovations Built to Address Advisors’ Top Challenges

Orion Advisor Services, a premier portfolio management solution provider for registered investment advisors, today at T3 Advisor Conference revealed a series of new product updates and integration enhancements planned to launch in the first half of 2019. These upgrades address major challenges facing independent advisors, from compliance obligations to the need for more proactive client communication, data security and lead generation capabilities.


Inform, a new application designed to be used independently or in conjunction with Compass, builds on the capabilities of this oversight tool that Orion first introduced last year. Developed in collaboration with a leading regulatory compliance consultancy, MarketCounsel, and industry agitator Steve Lockshin’s AdvicePeriod, the application directly addresses some of the most critical pain points commonly cited by growing firms. By leveraging firm data within Orion’s platform, compliance officers and teams can now:

  • Cost-effectively monitor employee trades against firm-wide trade activity, pulling employee transaction and holdings data from more than 1,000 banks, broker-dealers and custodians
  • Maintain and distribute affirmations, certifications and disclosures related to the Code of Ethics
  • Track the receipt of gifts, political donations and outside business activities
  • Access Orion’s trading data, enabling front-running, an invaluable time-saving process not supported by most third-party compliance offerings
  • Log results for easy recordkeeping when the SEC and state regulators ask for an audit trail
  • Leverage web-based, proactive and employee notifications for team members and CCOs alike

“Compiling information for Code of Ethics compliance can be a strenuous task for many RIAs, one made even harder by the limitations of the third-party solutions that have traditionally been a chief compliance officer’s only recourse,” said Kylee Beach, Orion’s general counsel. “With Inform, we went back to the drawing board and worked with our advisor clients and industry partners, MarketCounsel and AdvicePeriod to create a comprehensive, one-stop solution built for ease-of-use and using client data within Orion to save time.”


Orion has also created a one-stop, time-saving solution for personalized email or text notifications, the latest trend in elevating an advisor’s client communication strategy: Event-Based Notifications. Event-Based Notifications allow advisors to automate the type and distribution of custom client communications that historically have been managed individually, such as RMD notices, portfolio rebalance updates, account value milestones and more, reducing time spent and promoting transparency between the advisor and client.

“Clients need to feel engaged and in control of their finances, and one of the best ways to build that experience is to combine proactive outreach with a personal touch,” said Eric Clarke, CEO of Orion. “Our Event-Based Notifications center is a valuable client communication tool that has the potential to save advisors up to two hours a day while helping them demonstrate their value as a true partner and fiduciary.”


BizEquity, a leading provider of business valuation knowledge and big data, along with Orion, have launched a new integration critical for helping advisors grow their businesses and deepen their relationships with existing clients.

Advisors on the Orion platform can now use BizEquity data insights to quickly determine one of the most crucial pieces of an entrepreneur client’s financial landscape: the true value of their business. Advisors can also use the tool to learn the valuation of their own practice, a vital piece of information as M&A activity intensifies in the financial services industry.

“During a panel discussion at Schwab IMPACT, Eric Clarke identified the $12 trillion in business-owner wealth that will be transferred in the next decade as the biggest opportunity for wealth advisors,” said Michael M. Carter, president and CEO of BizEquity. “As the market-leading resource to help advisors better care for and prospect for business-owning clients, we are proud to partner with Eric and Orion. This integration is as much about technology as it is about our shared mission and culture of helping advisors win by better serving their clients. Business owner capital accumulations represent one of the largest and last implemented solutions of the wealth technology revolution for advisors.”


Orion’s enhancements also include increased data protection for investors. Through Orion’s new integration with a global leader in consumer and business credit reporting and marketing services, advisors can now offer clients proactive credit and identity monitoring, as well as access to recovery services such as identity restoration and identity theft protection, directly through Orion’s Client Portal.

“The risk of data breach and identity theft continues to be a growing threat for firms and the advisors held responsible for protecting clients from exposure,” Clarke continued. “As the world we live in continues to evolve, we’re thrilled to empower our advisors to not only better protect clients, but to also better assist clients in the event the unthinkable happens.”


Orion Advisor Services, LLC is a premier portfolio accounting service provider for advisors. Our firm has unique insights into the advisory profession because it was founded for investment advisors by an investment advisor in 1999. Orion frees advisors from back-office tedium so they can enjoy their business again by devoting their time and energy to better serving clients. Orion provides the integrated and fully customizable technology solutions that advisors need to help grow their businesses over the long term. The firm’s technology solutions empower more than $700 billion in AUA and over 2 million accounts. For more, please visit www.orionadvisor.com.


MarketCounsel is a leading business and regulatory compliance consulting firm to some of the country’s preeminent entrepreneurial investment advisors. We deliver comprehensive and sound, yet business-savvy, regulatory compliance solutions. At MarketCounsel, you will discover an impressive roster of seasoned compliance professionals paired with state-of-the-art technology to meet, anticipate, and exceed the exacting needs of our clients. From the startup of an investment advisor through our time-tested RIA Incubator program, to the outsourced compliance department capabilities of our RIA Institute, MarketCounsel’s service platform consistently delivers on the promise of trusted counsel within the wrapper of extraordinary service.


AdvicePeriod is a leading, SEC-registered investment advisor dedicated to focusing clients on the critical decisions necessary for managing their wealth. Our mission: to make wealth management more fair, effective, and successful; for clients and advisors alike. To learn more, visit: http://www.adviceperiod.com.

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