TradeWarrior Announces New Relationship with SSG, Providing Advisors with Affordable Trading & Rebalancing Functionality

TradeWarrior Announces New Relationship with SSG, Providing Advisors with Affordable Trading & Rebalancing Functionality

Independent RIAs that use the brokerage and custodial services of Shareholders Service Group (SSG) now have custom-priced access to TradeWarrior Software, Inc.’s digital trading and rebalancing solution. The strategic relationship between SSG and TradeWarrior was announced last week during the 2017 SSG Conference at the Sheraton San Diego Hotel & Marina. The strategic relationship will give independent RIAs across the U.S. cost-effective access to tax-loss harvesting, household-based rebalancing and other capabilities typically found in more expensive software.


“Tax-efficient rebalancing software is rapidly transitioning from a ‘nice-to-have’ tool to a ‘need-to-have’ resource for helping advisors serve the needs of their clients,” said Dan Skiles, President of Shareholders Service Group. “Our relationship with TradeWarrior will give advisors seamless, cost-effective access to tax-loss harvesting, household-based rebalancing, and other sophisticated capabilities that their clients expect. We look forward to working with TradeWarrior to help advisors continue to make their practices more efficient, productive, and successful.”

TradeWarrior’s institutional-grade trading and rebalancing platform offers an intuitive user interface which enables advisors to efficiently and accurately execute trades across multiple custodians. Its algorithms monitor households and accounts, identify tax-loss harvesting opportunities, provide real-time alerts, and support integrations with other industry software providers and custodians.

“We founded TradeWarrior to provide an intuitive, user-friendly trading and rebalancing technology solution that advisors could leverage to better service their clients and position their practices for scalable growth over the long term,” said Damon Deru, Founder and President of TradeWarrior. “We are proud to work with SSG to make our rebalancing software available at an affordable cost to help more advisors meet their trading needs.”


Oranj, a provider of digital advice solutions for financial advisors, recently acquired a majority interest in TradeWarrior. As Oranj and TradeWarrior continue to integrate their software, advisors working with SSG will have the opportunity to access additional capabilities from Oranj, which enhance and streamline account opening, portfolio tracking and client portals. Please visit to learn more about the acquisition, and the future of these two firms as they join forces.

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