AssetMark Financial Holdings, Inc. (NYSE: AMK) has announced it will acquire Voyant, a provider of SaaS-based financial planning and client digital engagement solutions. Voyant serves more than 20,000 advisors across financial institutions and small advisor firms in the United Kingdom, Canada, Ireland, and the United States. The acquisition of Voyant advances the AssetMark financial wellness vision by adding compelling digital capabilities to the AssetMark platform. This vision encompasses a holistic approach to advice that supports the client’s goals in a customized way.
“AssetMark and Voyant have a shared vision for financial wellness. The acquisition of Voyant rapidly accelerates this vision, while providing enhanced benefits for our advisors and their clients. Integrating key components of Voyant into the AssetMark platform will enhance the alignment of the investors’ goals, risk capacity and portfolio construction, creating an integrated experience where the client feels that their advisor understands them and their financial needs,” said Natalie Wolfsen, incoming CEO of AssetMark. “Voyant’s fit into the AssetMark platform aids in creating stronger client-advisor relationships. This leads to more invested assets and greater loyalty on our platform, while also helping us attract new advisors in core and adjacent channels.”
“Voyant was founded in 2006 to deepen the relationship between financial advisor and client. Our highly adaptable, visual planning capabilities allow financial advisors to add real value and help clients achieve their long-term goals,” said David Kaufman, CEO of Voyant. “We believe in AssetMark’s financial wellness vision and look forward to partnering with them to provide a broad set of value-added solutions for their clients.”
AssetMark expects the transaction will:
AssetMark will acquire Voyant for $145 million in a cash and stock transaction. The deal is funded with $120 million in cash and $25 million in AssetMark stock. The transaction is expected to close in mid-2021, subject to customary closing conditions. Following the close, Voyant will begin to be integrated into AssetMark’s systems and infrastructure.