Integration enables independent advisors to access Schwab data and perform workflows directly from Salesforce

Schwab Advisor Services is developing a new app integration with Salesforce Financial Services Cloud, a significant enhancement for registered investment advisors (RIAs) on the Schwab platform.

Slated to go live in the second quarter, a new end-to-end API integration will enable independent advisors to create a differentiated client experience and fuel growth at their firms. This new app will replace an existing app and continue supporting advisors using Salesforce Sales Cloud.

“Independent advisors who custody with Schwab have been actively requesting this integration, so it’s an important milestone on our roadmap when it comes to third-party technology,” said Kartik Srinivasan, director, third-party integration, Schwab Digital Advisor Solutions. “Our efforts here demonstrate the breadth and depth of our integration capabilities, letting advisors build and operate tech stacks that make most sense for their firms and their clients.”

With this new integration, advisors on Schwab’s platform will be able to:

• Initiate digital onboarding, including account opening, as well as change of address
• View and incorporate real-time data on client account profiles, balances, and positions
• Access status and receive alerts from Schwab Advisor Center on various actions, including move money, account open, and service requests

Additional capabilities will be made available to advisors on an ongoing basis.

“The financial advice industry is becoming increasingly competitive. Client experience is a critical differentiator for winning clients and building trust over the long term,” said Eran Agrios, SVP & GM, Salesforce Financial Services. “This integration with Schwab supercharges the purpose-built functionality of the Financial Services Cloud for independent advisory firms and helps them deepen their client relationships with every interaction. It also will help extend the value of Financial Services Cloud for independent advisory firms by improving advisor productivity and by increasing operational efficiencies.”