The new features help eMoney advisors capture AdvicePay’s planning invoices directly in the client’s eMoney vault.

AdvicePay, a platform for processing payments and overseeing compliance of fee-for-service financial planning so advisors can get paid for their advice, has announced  that it has launched new integrations with eMoney Advisor, a provider of technology solutions that helps people talk about money, that will offer efficiencies for joint customers navigating between the two platforms.

With the integration, advisors can eliminate redundant tasks like logging in or creating client profiles in each platform. Advisors will also be able to send AdvicePay-generated documents, such as planning agreements or invoices, directly to their client’s eMoney vault, centralizing all important information related to their engagement with the advisor.

“As more and more financial advisors charge standalone fees for their financial planning services, existing AUM-based workflows for billing from portfolio management systems may not work anymore. Instead, as financial planning becomes the central value proposition, financial planning software like eMoney becomes the central hub for clients… and so it’s only natural that financial planning fee billing capabilities become more deeply integrated to financial planning software,” said AdvicePay co-founder Michael Kitces. “We view the eMoney partnership as a unique opportunity to join forces with another leader in this space. Together, we are building an entire fee-for-service planning ecosystem to help advisors capitalize on the growing demand from consumers to be able to simply pay one-time or ongoing subscription fees for the advice relationship they want.”

For AdvicePay and eMoney, the integration creates a natural synergy. The idea for the integration originated with AdvicePay clients, who expressed interest in having a tie-in between the two systems and will be available to all eMoney advisors looking to begin charging financial planning fees (or to expedite their billing workflows if they already charge for financial plans.)

“We look forward to helping advisors simplify and streamline their workflow so they can more easily get paid fees for their value and spend their time doing what matters most: working with their clients to plan for the future,” said Ricky Illigasch, VP, Product Management at eMoney Advisor.

In November, AdvicePay announced that it had completed its one-millionth transaction since its launch in 2018. Over the past two years, AdvicePay has experienced a 102% increase in advisors added to the platform and a 193% growth in transaction volume. In 2023, for the second straight year, AdvicePay was named one of America’s fastest-growing private companies on the prestigious Inc. 5000 list.

To learn more about the AdvicePay platform, log onto www.AdvicePay.com.