AdvisorEngine has announced new data visualization dashboards that
provide insights tailored to specific roles across key wealth management
focus areas. The capability was unveiled today at the Bob Veres’ Insider’s
The dashboards leverage the same modern technology architecture and
design-thinking approach employed to transform Junxure CRM into
AdvisorEngine CRM earlier this year.
Critical business information is presented in modern, real-time visuals,
removing the need for static spreadsheets. Dashboard ‘visualization
templates’ are curated from a robust library, allowing users to adopt the
technology quickly. For more control, users can easily reconfigure their
dashboard to create their desired experience.
Features include ‘drag-and-drop’ customization, in-line editing, automatic
data population, advanced filtering, one click drill-down to detailed data and
enterprise permissioning to control information access.
At the heart of the dashboards, says AdvisorEngine CEO Rich Cancro, is a
goal of making data accessible and actionable for anyone in wealth
“Data initiatives have historically been expensive and time-consuming for
wealth management firms,” Cancro says. “But now, with these new
dashboards, you don’t need to take on a six-month technology consulting
project at a six-figure cost.
“AdvisorEngine CRM helps you grow revenue, operate better and ensure a
high standard of client service.”
Adding value across a firm’s key functions:
· CEOs and Executive teams can gauge important business drivers such
as net new assets, client retention, client segmentation, client
demographics and advisor productivity
· New business development roles can stay focused on growth by
visualizing their sales funnel, tracking close rates and garnering insights
from ‘won’ and ‘lost’ opportunity reasons
· Financial advisors can review the status of client requests and see
upcoming action items
· Department leaders can run their team meetings based on accurate, real-
time dashboards versus manually creating presentation pages using static
· Operations personnel can see their daily tasks in prioritized order, ensure
that client service standards are being met and identify process
Design process and rollout:
Revenue growth, operational excellence and client service are key focus
areas for the dashboards.
AdvisorEngine developed these focus areas through a rigorous, iterative
design process that involved interviewing 430 professionals across the full
spectrum of wealth management roles – including CEOs, financial advisors,
operations leaders and their team members.
Participants shared common pain-points with their current solutions: data
discrepancies, data integration issues, time-consuming manual analysis
and the high cost of outside consultants to set up and maintain quality
In contrast, AdvisorEngine CRM dashboards allow users to begin seeing
insights quickly. “You can get started immediately using pre-built templates
informed by your industry peers,” said George Tamer, AdvisorEngine Head
of Sales. “From there, you can customize to ensure that your firm’s unique
goals are tracked according to how you want to see the data.”
The dashboards are being launched using a staged rollout process. A
select group of AdvisorEngine CRM clients have already received
access. The rollout will continue in the coming weeks.