Assurant Executor Assist Enables Advisors to Deliver Added Value and Build “Next Generation” Relationships through Identity Theft Protection

Assurant Executor Assist Enables Advisors to Deliver Added Value and Build “Next Generation” Relationships through Identity Theft Protection

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Launch of online self-serve solution takes guess work out of settling an estate for executors and families

Assurant, Inc. (NYSE: AIZ), an industry leader in senior lifestyle protection, has launched Assurant Executor Assist, an intuitive online solution that helps reduce the time and effort needed for executors to settle an estate, while offering protection against identity fraud after the passing of a loved one.

Assurant is partnering with ProtectHeir, an innovator in safeguarding estates against deceased identity theft, to design a consumer-friendly service that offers competitive advantages to registered investment advisors (RIAs).

“Assurant Executor Assist, powered by ProtectHeir, enables advisors to position themselves as the go-to solution provider in the estate planning process, while providing valuable opportunities to build relationships with inheritors as part of the wealth transfer process,” said Fernand LeBlanc/VP, Global Strategy and Innovation, Assurant Preneed. “Advisors will be able to offer more value to executors and differentiate themselves in a challenging market.”

In addition to step-by-step guidance, checklists and reminders, Executor Assist provides personalized pre-filled forms, specific to each individual, and addressed to the appropriate contacts at key businesses and the government. This includes credit bureaus, banks, credit card companies, departments of motor vehicles, and the U.S. Social Security Administration among others to help executors save weeks of work settling an estate, while also protecting the deceased’s personal information against fraud.

Known as “ghosting,” deceased identity theft affects an estimated 2.5 million Americans per year and severely complicates and delays estate settlement. After death, the deceased’s personal ID information is at risk of being compromised and used to fraudulently open accounts, access financial assets, file fake tax returns, obtain driver’s licenses and other illegal activities. Executor Assist helps an executor to notify organizations about the passing of a loved one quickly, greatly reducing the risk of deceased identity theft and saving the executor valuable time and effort.

For more information on Assurant Executor Assist, please visit www.RIAExecutorAssist.com.

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