Everplans, a leading online Life and Legacy planning platform, today at the T3 Advisor Conference released a new feature that enables financial advisors to increase retention across generations and grow their business by establishing new relationships with their clients’ heirs and trusted contacts.
According to recent research conducted for Everplans by Cerulli Associates, 93 percent of advisors believe they will retain the assets of heirs when their primary client dies, yet 85 percent of children fire the financial advisor after their parent dies. Everplans “Network Amplifier” offers a unique opportunity for financial advisors to grow their business by providing an opportunity to directly interact with their clients’ friends and family via the Everplans platform.
HOW NETWORK AMPLIFIER WORKS
A client designates family members or friends as “Deputies” with whom they will share key information from their Everplan. When deputies go to securely view a client’s plan, they see a branded message from the financial advisor offering them an Everplan of their own. This “Network Amplifier” connects deputies and advisors in a warm and uniquely contextual way that facilitates multigenerational planning.
“For financial advisors, the value of Everplans Professional exists not only within the ability to ensure that clients are prepared for the future, it also enables advisors to build a bridge to future generations, which has proven to be a complex relationship,” said Abby Schneiderman, co-founder and co-CEO, Everplans. “Everplans Network Amplifier provides an important, branded opportunity for advisors to engage subsequent generations during the planning process.”
“Preparedness is an essential component of a good financial plan. At Bleakley Financial Group, our advisors utilize state of the art tools, such as Everplans, to help our clients prepare for the unexpected,” said Paul Tinnirello, Chief Operating Officer, Bleakley Financial Group. “Everplans allows our clients to organize, store, and securely share all of their legal, financial, healthcare, and other personal documents with their family and other trusted advisors. Having this information in place before there is an emergency has been very helpful. Additionally, once their family or the other important people in their lives recognize the benefits of having an Everplan, it opens the door to expanding our relationships with those people as well. In fact, because of this sharing mechanism we’ve been able to successfully use Everplans Network Amplifier to expand existing relationships and create new ones.”
SPEAKER AT T3 ADVISOR CONFERENCE
 Fidelity Biennial Family and Finance Study
Harris Scher, VP of Business Development, will be speaking on Friday, February 17. His session titled “Planning Across Generations” will explore some of the challenges facing advisors as they attempt to create and maintain relationships with their clients’ families. Scher will also touch upon consumer attitudes around intergenerational legacy sharing and share some exclusive research on advisor and client attitudes regarding these issues.
To learn more about Everplans, or for a demo of Network Amplifier, T3 attendees may stop by Booth #111.
Everplans is a leading online planning and organization platform that helps people create, store, and securely share all the important plans and information their family will need in the future. Through a combination of original content, a personalized guidance engine, an intuitively organized digital vault, and an enterprise platform for professionals, Everplans helps people create an estate plan that aggregates financial, health, personal, digital, and legacy information in one simple and accessible place. The company was founded by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities. For more information, visit www.everplans.com.