Idea Decanter Announces Strategic Partnership with FMG

Idea Decanter Announces Strategic Partnership with FMG

Partnership will provide a seamless way for advisors to add video to their FMG websites

Idea Decanter, a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, has announced a partnership with FMG to bring custom videos to the website platform. 

FMG is the a financial advisor website provider and recently launched a new Premium Website offering that provides advisors with enhanced customization options and design support. Through the partnership, Idea Decanter will now enable FMG’s customers to record videos in the comfort of their office that work within the specifications of their FMG website. The package includes help planning, shooting, and producing video that will seamlessly integrate with all new FMG Premium Websites. Advisors can use the offering to produce a background video used for the “hero” section of their site or record an “about us” video. For those who are interested, there is also the ability to get custom story scripting and live performance coaching during recording sessions. The partnership is designed for advisors who want to modernize their website and improve SEO by adding custom videos and want a solution that is both compliant and simple to execute.

“First impressions are lasting, and that’s true for your website,” said Idea Decanter Co-founder Laura Garfield. “When you add the eye-catching motion of a custom background video to the top of your homepage, you make a powerful, memorable impression … and that goes a long way!”

“Your website is your new reception area. It’s where prospects form a first impression and decide whether they want to take the next step,” said Susan Theder, CMO at FMG. “Video has been proven to increase the time visitors spend on your site, as well as improve conversions. Yet many advisors don’t know how to produce a professional video that’s worthy of being on their public website, and once they do, they need help adding and positioning it in the best place on their site. That’s why this partnership is such a win-win. We’re excited to make it easier for advisors to leverage video to elevate their brand image to stand out from their competitors.”

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