Oranj, the first free, end-to-end wealth management software, and Redtail Technology, a leading provider of web-based client relationship management (CRM) for financial advisers, have announced their integration. Redtail and Oranj users will now experience real-time updates across both platforms, providing a seamless flow of client data, minimizing errors and redundancies. Redtail advisors will now have access to the industry’s first free wealth management software and model marketplace.

“A good integration simplifies, but a great integration can provide advisers with real efficiencies across the technologies that they use day in and day out to run their business,” said David Lyon, founder and CEO of Oranj. “Our integration with Redtail can help advisors reduce their practices’ software costs by potentially replacing other costly software they’re using to run their businesses.”

DATA SYNCHING, CLIENT ENGAGEMENT FEATURES

The integration provides Redtail users the ability to link their CRM with Oranj’s free wealth management platform. The platform includes a suite of client engagement features for servicing, managing and connecting with clients and prospects. By syncing client data, Redtail users can easily leverage the Oranj front-office tools to onboard new clients, aggregate managed and held-away accounts, monitor clients’ financial lives, and open and transfer accounts.

Oranj includes a wide array of capabilities for no cost to the advisor and investor, including:

• Digital Onboarding
• Account Open and Transfer with DocuSign Integration
• White Labeled Client Portal
• Dashboards for both Advisor and Client
• Custodian-agnostic Account Data Aggregation
• Rebalancing
• Trading featuring straight-through order processing
• Model Marketplace featuring strategist models, sub-advised models, and custom model creation

“Redtail is committed to providing efficient and effective technology solutions for advisors to grow their firm, and Oranj shares our same mission,” said Redtail CEO Brian McLaughlin. “This integration will offer advisers a way to sync client data from the CRM to Oranj’s wealth management platform and they’ll also have access to Oranj’s diverse model marketplace. Ultimately, advisors will spend less time focused on technology and have a variety of tools to further their success.”

In 2017, Oranj purchased a majority stake in TradeWarrior and added tax-efficient trading and rebalancing capabilities to their all-in-one platform. The firm later rolled out their model marketplace, providing access to third-party strategies. Today, the platform offers access to products and strategies from investment managers overseeing more than $8.2 trillion in total assets.

ABOUT ORANJ

Oranj is the industry’s first freemium wealth management platform, giving financial professionals everything they need to run an efficient practice and provide investors with an interactive and engaging experience. Oranj helps advisors offer financial advice for the digital age; a modern experience for clients means investors can see 360° access to their entire financial lives, powerful back-office tools help advisors manage day-to-day portfolio management tasks, and the no-cost platform means advisers can increase profits and lower the cost of investing for investors. For more information about Oranj, please visit www.RunOranj.com

ABOUT REDTAIL TECHNOLOGY

Founded in 2003, Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), compliant text messaging solutions (Redtail Speak), paperless office, and email archiving solutions in the financial services industry. The company is dedicated to helping advisors efficiently grow their firms by providing them with the core technologies that drive their day-to-day operations, offering low cost and easy to implement applications and integrating with many of the industry’s most widely used applications. As a pioneer in the financial technology industry, Redtail is committed to providing advisors exceptional customer service and strives to contribute in meaningful ways to its local communities in California, Arizona and Georgia. For more information, visit  www.RedtailTechnology.com.