RightCapital Secures $1 Million Seed Money, Plans to Expand / Enhance Platform

RightCapital Secures $1 Million Seed Money, Plans to Expand / Enhance Platform

RightCapital, Inc., a leading financial planning platform for registered investment advisors and independent broker-dealers, has secured $1 million in a seed capital fund raise. Camellia Venture Capital led the round with other individual strategic investors also participating (see below for biographies). Camellia Venture Capital is a New Jersey based venture capital firm that focus on early-stage, high-growth fintech firms.


“We created RightCapital with the goal of developing a next-generation financial planning software that advisors can use to simplify the financial planning experience for their clients,” said Shuang Chen, co-founder and CEO of RightCapital. “This round of funding will help us reach more advisors and deliver significant product updates while expanding the financial planning and tax planning capabilities for advisors of all sizes and across all generations.”

In the first ten months, since the platform went live in September 2015, RightCapital has on-boarded more than 200 financial advisory firms. The co-founders, brothers Shuang Chen and Song Chen, expect to continue to grow the user-base significantly.


“The extremely successful growth in the early stage is fueled by the innovative financial and tax planning capability as well as a modern user interface that makes the solution easy to use,” Shuang said. “We are the first solution that integrates financial planning and tax planning in a very visually-compelling way. We have demonstrated our ability to deliver an innovative solution that combines rigorous planning capabilities and ease of use. What we have done really resonated with the advisors in a short period of time and we are excited about what we can accomplish with the additional funding and the value from our strategic investors.”

The funding will provide the eleven-month-old financial planning platform with additional capital and resources to rollout significant enhancements to the platform that will include expanded lead-generation, a DOL solution and additional financial planning and tax planning capabilities.


After 15 years working with financial advisors, RightCapital co-founders Shuang Chen, CFA® and Song Chen recognized how complex many of the industry’s leading financial planning software systems have become over time. Founded in 2015, RightCapital was created with the goal of developing next generation financial planning software that advisors can use to simplify the financial planning experience for their clients with three main goals: an elegant, modern look and feel; interactive, easy to use tools that can be shared by advisors and clients; rigorous and robust calculation engine that generates accurate results quickly.


Jac Herschler
Herschler has more than 30 years of experience in the financial services industry. Most recently, Herschler served as chief strategy officer of Prudential Financial’s annuities division. Before that, Herschler was the chief marketing officer of Prudential Annuities as well as chairman of Prudential Financial’s U.S. Marketing Council. Herschler’s industry experience includes roles in business strategy, investments, marketing, and operations. Herschler was the recipient of the distinguished Marketing Innovation Award from the Insured Retirement Institute in 2014. Herschler owns five patents related to innovation in retirement and income products and services.

Bruce Ferris
Ferris is a proven business leader with strong financial acumen developing profitable, sustainable, organic growth in the retail asset management business. Most recently, Ferris was previously the president and CEO of Prudential annuity distributors. He is recognized as a leader of extremely complex organizations who delivers results and generates value for stakeholders. Ferris is an experienced board and committee member who has served as interested trustee and member of Prudential Insurance Fund board. He has also served the Insured Retirement Institute as chairman of the board, and member its executive committee and board of directors.

Chanjuan Pan
Pan was an early employee of Renaissance Technologies, one of the most successful hedge funds in the industry. Pan helped shape the development and execution of Renaissance Technologies’ proprietary trading technology and the algorithm for the company’s equity and futures strategy, contributing to Renaissance Technologies’ significant growth in this space. Pan retired from Renaissance Technologies before the age 40, after an extremely successful 15-year career.  Since her retirement from Renaissance Technologies, Pan has been focusing on venture capital investing and advising startups in the innovative fintech space.

For more information, visit www.RightCapital.com.

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