Riskalyze and Snappy Kraken Roll Out New Automated Lead-Gen Campaign for Financial Advisors

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, has developed a visually stunning digital marketing campaign exclusively for Riskalyze’s advisor subscribers. This customized campaign will use social media, email blasts, and online advertising to drive leads into the Riskalyze system. Advisors who already subscribe to Riskalyze and Snappy Kraken will get the custom marketing campaign at no additional cost.

Snappy Kraken will at the Fearless Investing Summit at the San Antonio Rivercenter from October 17-19, 2018 unveil the new automated marketing campaign which helps financial advisors connect with more prospective clients using the Risk Number assessment tool from Riskalyze. The presentation will take place October 18 from 5:15-5:45p.m.

The Fearless Investing Summit is Riskalyze’s annual conference, empowering financial advisors to recharge, evaluate new ideas and tools, and receive invaluable education from world-class thought leaders. Click here to see more information about the Fearless Investing Summit.

“During our presentation, advisors will see a completely automated lead generation campaign that has been created specifically to generate more Riskalyze leads for an advisor’s business,” said Robert Sofia, Snappy Kraken CEO and co-founder. “As a bonus, advisors will also learn how marketing automation can help them convert more of their existing prospects into appointments, and how it can help them generate more referrals from their clients.”

COMBINING RISKALYZE WITH MARKETING AUTOMATION TO GENERATE LEADS

“Advisors love embedding Riskalyze’s lead generation risk questionnaire into their site to turn leads into winnable meetings, and Snappy Kraken is elite at equipping advisors with campaigns to drive that traffic online. High traffic and high conversion make for a strong combination, and the digital marketing campaign Snappy Kraken created specifically for Riskalyze users is sure to be a powerful tool in the advisor’s arsenal. It will drive traffic to their site with a stunning landing page that acts as a lead magnet to the Riskalyze widget,” said Aaron Klein, CEO at Riskalyze.

“We’re thrilled that Snappy Kraken chose the Fearless Investing Summit as the place to launch these exciting new Risk Number®-focused marketing campaigns in their product,” said Klein. “Helping advisors improve their marketing is a key objective of Summit, and we’re grateful for Snappy Kraken’s partnership.”

“We have many innovative marketing solutions planned for release in 2019, bringing automation and superior marketing to advisors. Our goal is to help them fill their pipeline and nurture their existing relationships better than ever. We are thrilled to be working closely with Riskalyze to craft this solution for their subscribers,” said Sofia.

ABOUT SNAPPY KRAKEN

Snappy Kraken, is a SaaS marketing solution that helps financial advisors personalize, automate, and track marketing campaigns and business processes. Users can choose from a number of ready-made campaigns, each containing combinations of professionally designed and written email drip series, social media posts, ads and more. Clicks, opens, and shares are managed and tracked from within a single dashboard. Snappy Kraken recently was awarded the 2018 WealthManagement.com Industry Award in Social Media Leadership, Technology Providers, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. Snappy Kraken is led by industry veteran and advisor marketing consultant Robert Sofia (www.RobertSofia.com). Learn more about Snappy Kraken at: www.SnappyKraken.com.

ABOUT RISKALYZE

Riskalyze invented the Risk Number®, which powers a Risk Alignment Platform that helps advisors to automate client accounts with Autopilot, delivers a risk-centric 401(k) experience with Riskalyze Retirement Solutions, and enables enterprises to develop real-time visibility, increase revenue, spot issues and navigate changing fiduciary rules with Compliance Cloud. Advisors, broker/dealers, RIAs, asset managers, custodians and clearing firms use the Riskalyze platform. To learn more, visit www.riskalyze.com.

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