RobustWealth to Power XY Investment Solutions, a Turnkey Digital Asset Management Platform for NextGen Advisors

RobustWealth to Power XY Investment Solutions, a Turnkey Digital Asset Management Platform for NextGen Advisors

RobustWealth, a leading digital wealth management platform for financial advisors, and XY Planning Network (XYPN), a turnkey financial planning platform for fee-only financial advisors that serve Gen X and Gen Y investors, announced that they have launched XY Investment Solutions (XYIS), a wholly-owned subsidiary of XYPN that will provide a turnkey asset management platform (TAMP) solution for XYPN’s 425 members.

XYIS’ technology-forward user interface, which utilizes features developed by RobustWealth, allows advisors to streamline the client onboarding process, secure transactions on a client’s behalf using electronic signatures, and store protected data all through a digital, compliant solution. Clients also have access to the platform and can review their information through a clean, easy-to-navigate client portal.

Available to all XYPN advisors, XYIS was created to meet the specific needs of serving Gen X and Gen Y clientele, providing a digital-first experience for advisors and their clients, and investment management with no account minimums to support those just getting started with saving. Available models will include low-cost passive ETF portfolios, factor-based portfolios from Dimensional Fund Advisors, and a Socially Responsible Investing (SRI) offering for socially conscious young investors.

“The real value XYPN advisors bring to clients is their focus on financial planning, not investment management. The XYIS platform will let advisors focus on what they do best and outsource less critical functions such as account-opening, trading, and rebalancing,” said Alan Moore, co-founder of XY Planning Network. “Both TD Ameritrade Institutional and RobustWealth have been incredible partners in developing XYIS, sharing our commitment to increasing accessibility for nextgen advisors through superior technology. We look forward to our continued partnership and fueling the program’s growth.”

“The marketplace is changing and our industry needs to be thinking about new, sustainable business models that will appeal to different demographics,” said TD Ameritrade Institutional Managing Director Kate Healy, a leading advocate for next generation advisors and women. “XY Planning Network’s new investing platform is the kind of innovative thinking that can help RIAs be the choice of a new generation.”

RobustWealth CEO, Rick Frisbie, said, “RobustWealth was designed for advisors who see the benefits of enhancing their practice through a comprehensive technology stack, an advantage that allows them to focus on what they do best: serving clients. We appreciate XYPN’s confidence in our platform and are looking forward to delivering an incredible experience to their advisors.”


RobustWealth is a digital wealth management platform built by and for investment advisors, and engineered to satisfy their unique needs. It integrates previously modular features into one seamless suite that advisors can leverage to optimize their practice on their clients’ behalf. The easy-to-use technology is delivered in a completely private-labeled environment, customized to the advisor’s brand. RobustWealth is headquartered in Lambertville, New Jersey, and has offices in Denver and the San Francisco Bay Area. Learn more at:


The XY Planning Network is an organization for fee-only financial advisors who want to serve their Gen X and Gen Y peers providing comprehensive financial planning services for a monthly subscription fee and without product sales or asset minimums. The Network offers a virtual community for new and established financial advisors who want to serve a younger clientele, and provides its members compliance support services, marketing support, business tools and templates, and a wide range of technology solutions. Learn more at:


TD Ameritrade Institutional provides comprehensive brokerage and custody services to more than 5,000 fee-based, independent RIAs and their clients. Their advanced technology platform, coupled with personal support from dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation (NASDAQ: AMTD). Learn more at:

Brokerage services provided by TD Ameritrade, Inc., member FINRA / SIPC

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