Going beyond replacing new account paperwork and wet signatures with digital forms, TD Ameritrade Institutional has developed technology that helps independent registered investment advisors fill out all of those forms with just a few clicks. The latest enhancements to the TD Ameritrade Institutional Veo One platform create a more efficient and streamlined new account opening experience for advisors.
Veo One, the advanced open architecture custody platform, now offers more ways for RIAs to send new account opening data directly to TD Ameritrade Institutional for processing. Customer relationship management and portfolio management systems can now push client data straight into the Veo One Account Opening Wizard, a tool launched by TD Ameritrade Institutional last year to create a more seamless account opening experience for RIAs.
Alternatively, advisors and technology firms with their own account opening solutions can send data directly to TD Ameritrade Institutional’s back office. Plus, RIAs can continue submitting information directly through the Wizard.
At its annual Technology Summit earlier this year, TD Ameritrade Institutional collaborated with technology firms and RIAs to create the new application program interfaces that connect the account opening information directly into the Wizard.
“We worked with the industry’s leading technology firms and advisors to come up with an elegant and automated solution for addressing common frustrations around new account openings,” said Bob Mahoney, a director of technology solutions at TD Ameritrade Institutional. “Now, advisors have multiple choices for processing their documents faster and more accurately.”
The newest platform enhancements help prevent incomplete or not-in-good-order issues. The result is a simpler and streamlined account opening process for RIAs.
TD Ameritrade is integrating with eight technology firms – Advyzon, Agreement Express, Docusign, Envestnet | Tamarac, iPipeline, Orion Advisor Services, Salesforce and Wealthbox – as well as with the proprietary in-house platforms of advisory firms FTJ FundChoice and Carson Group. More third parties, including advisor in-house applications, will be added to the platform in the future in keeping with TD Ameritrade’s open architecture approach to technology.
“Filling out paperwork can be time-consuming and costly for advisors, so we’ve streamlined the process with technology that makes RIAs more efficient and reduces the likelihood of fat-finger errors,” said Mahoney. “Advisors can spend less time pushing paper and more time delivering a better client experience, right from the start.”
Looking ahead, TD Ameritrade Institutional plans to introduce fully digital, end-to-end account opening capabilities for even greater speed and efficiency. Advisors also can visit https://www.tdainstitutional.com/offerings/technology-platforms.html to learn more about all of their industry-leading technology for independent RIAs.
ABOUT TD AMERITRADE INSTITUTIONAL
TD Ameritrade Institutional empowers more than 6,000 independent registered investment advisors to transform the lives of their clients. We provide powerful technology and resources that help simplify running a business and let advisors do what matters most – spend time serving their clients. Through meaningful innovation, steadfast advocacy and unwavering service, we support RIAs as they build businesses that positively impact their clients and communities. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., member FINRA/SIPC, a brokerage subsidiary of TD Ameritrade Holding Corporation.