Whealthcare Planning, LLC Names Industry Veteran Kevin Ruth as Interim CEO

Whealthcare Planning, LLC Names Industry Veteran Kevin Ruth as Interim CEO

Whealthcare Planning, a technology company offering one of the only health and longevity-focused planning platforms for financial advisors, announced today that financial services industry veteran Kevin Ruth is joining the company as Interim CEO. Mr. Ruth was most recently head of Wealth Planning and Personal Trust at Fidelity Investments and Fidelity Private Wealth Management. He also served as Chief Financial Planning Officer for Fidelity’s Personal and Workplace Advisors LLC, a registered investment advisor.  Prior to joining Fidelity, Kevin was the head of planning, trust and financial products at UBS and head of private planning at Merrill Lynch. Mr. Ruth is also a member of the CFP Board’s Standards Resource Commission. Kevin will oversee the company’s efforts to deliver integrated enterprise solutions to independent broker dealers, wirehouses, insurance companies, large RIAs, and major technology and custodial platforms.

“We are delighted to welcome Kevin as an integral member of the Whealthcare Planning team. His expertise and guidance will help us more effectively meet the needs of large financial enterprises looking to provide more comprehensive planning services to their clients over the age of 50,” said Chris Heye, Ph.D, Founder of Whealthcare Planning and Founder and CEO of Cogniscient. Chris will continue to oversee the design and implementation of Whealthcare Planning technologies, including their integration with CRM, financial planning, and related financial technology platforms.

“Financial wellness has arrived. The dominant force in both financial advice and healthcare is the wave of aging Baby Boomers. There is tremendous urgency for companies to engage better with the Boomers and their families, to consolidate assets and win relationships from competitors. The Whealthcare Planning tools have proven their effectiveness in merging health and wealth perspectives, and under the proven leadership and expertise of Kevin Ruth we will expand their impact through our valued partners”, added Steve Gresham, chairman of Cogniscient, the parent company of Whealthcare Planning.

Cogniscient, Inc., a technology company serving the financial services and healthcare industries, also announces that it is acquiring the remaining 20% of Whealthcare Planning held by CMCC Media Ventures. At the completion of this transaction, Cogniscient, Inc. will own 100% of Whealthcare Planning. Whealthcare Planning LLC wishes Dr. Carolyn McClanahan the best in her future endeavors and thanks her for granting us use of her many contributions to the Whealthcare Planning platform.


Whealthcare Planning LLC created one of the first cloud-based health and longevity-focused planning platforms for financial advisors. The platform received the 2019 InvestmentNews Award for Educational Materials and the 2019 WealthManagment.com Award for Thought Leadership from a technology provider. The platform includes a unique profiling tool based on a clinical study conducted at the Massachusetts General Hospital that is designed to identify traits that make a person vulnerable to poor financial decision-making or exploitation. The platform also provides innovative planning tools that help advisors more effectively prepare clients and their families for major life transitions including those involving financial decision-making, living situations, driving, and healthcare decision-making. To learn more, visit https://www.whealthcareplan.com.


Cogniscient is a technology company whose mission is to help older adults and their families make the best possible health care and financial decisions. We enable individuals as well as the legal, financial, and health care professionals they work with, to prepare for the challenges of longevity. We collaborate with nationally known thought leaders in psychiatry and finance to develop our products and services. For more information, please visit https://www.cognisc.com.        

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