This week, dozens of leading technology executives and developers gathered in San Diego for the 8th annual TD Ameritrade Institutional1 Tech Summit to collaborate on ways to make TD’s industry-leading advisor technology even more useful and powerful.
When TD Ameritrade Institutional took the open road in 2010 and invited technology companies to get on board, the result was Veo Open Access®, a platform repeatedly ranked tops in satisfaction2 and which today features integrations with 119 third-parties. Last year they took their technology to the next level with Veo One®, a platform that lets advisors manage all their technology tools from one desktop and one log-in.
“The initial version of Veo One we launched last year represents a giant leap forward for independent RIAs, but we’re not done yet,” said Jon Patullo, managing director of technology products and solutions at TD Ameritrade Institutional. “Now, and for years to come, we’ll be adding new Veo functionality, expanding the number of integrated technologies and exploring new ways to make Veo One work harder and smarter for all our clients.”
Veo Integrated Awards
TD Ameritrade Institutional also announced winners of its 4th annual Veo Integrated Awards, which recognize firms doing the most to leverage integrated technology. This year’s winners are AdvisorEngine (www.AdvisorEngine.com), winner of the Innovation Award, and RightCapital (www.RightCapital.com), winner of the Advisor Satisfaction Award.
AdvisorEngine in the past year has expanded its Veo-integrated capabilities, offering advisors an online advice solution to improve the technology experience of traditional offerings or function as a separate “robo-advisor” for select clients. Through AdvisorEngine, which also is integrated with iRebal, advisors can open accounts, transfer cash, generate billings and sync up investment models.
AdvisorEngine has also leveraged Veo Open Access Advanced Alerts, a ground-breaking intraday alerting system that notifies advisors when clients update information or conduct transactions in their accounts, resulting in fewer steps for advisors to take to complete daily tasks.
For the second award, TD Ameritrade Institutional surveys advisors who custody assets on the Veo platform to measure their satisfaction with the technology systems they use. RightCapital, provider of financial planning software to advisors, received the highest advisor satisfaction score based on the responses of 550 advisors. RightCapital, which offers technology that simplifies the financial planning experience for clients, has been gaining market share among independent advisors and getting high marks in advisor polls.
The Innovation Award is based on a number of criteria, including depth of integration with Veo, integrations with other third-party applications and the scope of independent advisor adoption. Winners were selected by a committee of TD Ameritrade associates, whose methodology was reviewed by independent consultant Joel Bruckenstein of Technology Tools for Today.
RIAs that have adopted Veo One benefit from deep integrations with 15 of the most widely used CRM, financial planning, portfolio management and other applications. Yet, according to a statement from TD Ameritrade Institutional, “Veo One is designed to be ever-evolving, always improving, helping advisors to take advantage of the latest tech trends.”
TD Ameritrade Institutional is working to facilitate future third-party integrations through the use of “co-creation,” a process that lets technology firms develop innovations through Veo One more quickly. They are also working to deliver complete Veo functionality, to allow all advisors on their platform to get the full benefit of Veo One. They are developing new capabilities, such as a “status tracker” integration platform that lets technology firms show the progress of new account openings and money transfers at TD Ameritrade within their own systems.
Veo One helps independent advisors complete common tasks with fewer clicks and learns to deliver the information they need when they need it. Veo One is also designed to be accessible anytime, anywhere, on any device.
Veo One is currently integrated with 15 widely used technology tools — AdvisoryWorld, Black Diamond, DocuSign, eMoney Advisor, Envestnet Finance Logix, iRebal, Junxure Cloud, Laser App Anywhere, Laserfiche, MoneyGuidePro, Morningstar, Orion Advisor Services, Redtail Technologies, Salesforce, and Thinkpipes – with many more on the way.
ABOUT TD AMERITRADE INSTITUTIONAL
TD Ameritrade Institutional is a leading provider of comprehensive brokerage and custody services to more than 5,000 fee-based, independent registered investment advisors and their clients. Their technology platform, coupled with personal support from dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation. To learn more about Veo One, visit https://www.tdainstitutional.com/veo.