Envestnet | Tamarac has launched the Tamarac platform, a completely redesigned version of its comprehensive portfolio and client management software solution for independent Registered Investment Advisors (RIAs), previously known as Advisor Xi. The upgraded platform combines its award-winning portfolio management, client portal and rebalancing capabilities into a single application.
RIA firms will now have access to major enhancements to the suite of portfolio management, reporting, trading, rebalancing, client portal, onboarding and customer relationship management software that is more deeply integrated and automates a broader range of advisor workflows. The upgrade will bring together Tamarac’s best software, services and data, enabling RIAs to deploy an innovative, web-based platform that will drive new levels of firm-wide efficiency and manage investor relationships.
“Our priority over the past 18 months has been to create a platform that makes it easier for advisors to position themselves for success,” said Stuart DePina, president of Envestnet | Tamarac. “The Tamarac platform has been completely re-engineered to provide a streamlined process for advisors to engage their clients at every stage of their relationship, from prospect to achievement of short- and long-term goals.”
COMPLETE OVERHAUL OF ADVISOR REBALANCING®
Tamarac will feature a complete overhaul of Advisor Rebalancing®, a leading portfolio rebalancing and trading application, which has been rewritten from the ground up to be fully integrated with the award-winning Advisor View™ portfolio management and performance reporting application to create a seamless user experience. These applications, now known as Tamarac Trading® and Tamarac Reporting®, are combined in a single, intuitive software interface. With a single point of entry for all data and a simplified account opening and group management process, advisors will be able to better customize client reports and communications, reduce the time it takes complete transactions and tasks, and respond more quickly to client needs.
NEW OPTIONS THROUGH TAMARAC CRM®
Tamarac CRM®, the client relationship management system designed specifically for independent advisors and built on the Microsoft Office 365® platform, will open up new options for advisors as they add and qualify leads and track business processes. The enhanced Tamarac CRM will provide advisors with greater field and entity customization, along with access to a broad range of third-party productivity integration partners in Microsoft’s app store. Optionally, RIAs already using Salesforce® can use the new Tamarac App in the Salesforce AppExchange to turbocharge their CRM and benefit from the bidirectional data flow and workflow automation that Tamarac provides.
Tamarac will also include:
As a modular platform, Tamarac allows RIAs to license the specific software they need for reporting, trading and CRM, with the option to add components as their firms look to automate more of their business. Tamarac is also an open platform, with a large and growing list of supported integration partners – giving advisors the flexibility to build a technology network that supports their particular needs.
“Never has it been more critical for advisors to stay connected with clients and anticipate their needs,” DePina said. “Tamarac helps advisors develop plans and recommendations driven by data and their own expertise, so clients feel more confident about their portfolios and advisors drive better outcomes for their businesses.”
Envestnet | Tamarac has been a pioneer in RIA technology, starting with the launch of its industry-leading rebalancing application in 2000. In 2009, Tamarac added an integrated portfolio management, reporting, billing, client portal and CRM offering to deliver the web-based portfolio and client management platform for RIAs. And now, after several industry awards in portfolio management, rebalancing and client portal technology, Tamarac is again raising the bar with its redesigned RIA platform.
Today, Envestnet | Tamarac has more than 900 RIA firm clients, which collectively manage more than $900 billion in assets in more than 2 million financial accounts. More than one-third of all RIAs who manage more than $1 billion in assets use Tamarac technology.
“Tamarac has been built to help advisors work faster and smarter so they can spend more time doing what they do best – helping their clients envision their financial future and chart a course to achieve their goals,” DePina said. “Whether it’s through a face-to-face meeting or correspondence through our client portal, advisors know they are adding value to their client relationships with each touch point.”
Envestnet, Inc. (NYSE: ENV) is a leading provider of intelligent systems for wealth management and financial wellness. Envestnet’s unified technology enhances advisor productivity and strengthens the wealth management process. Envestnet empowers enterprises and advisors to more fully understand their clients and deliver better outcomes. For more information about Envestnet | Tamarac, please visit www.tamaracinc.com.