Fidelity Introduces Integration Exchange, Allowing Firms to Custom-Build a Tech Stack from more than 100 Third-Party Tools

Fidelity® announced the launch of WealthscapeSM Integration Xchange, its open architecture digital store. With Integration Xchange, wealth management firms can explore a variety of integration options to design and build tailored technology platforms that meet the unique needs of their clients and advisors. Options include APIs, data feeds, contextual linking and frame-in capabilities, providing firms with the ability to streamline business processes and workflow using both Fidelity solutions and their choice of more than 100 third-party technologies.

“Our clients are already successfully leveraging the integrations we provide, and Integration Xchange will further help them bring their client experience vision to life,” said Tricia Haskins, vice president, digital strategy & platform consulting, Fidelity Institutional. “By putting the building blocks all in one place, we’re simplifying the user experience and helping clients efficiently create the right technology offerings for their businesses. Integration is not ‘one size fits all,’ and firms can mix and match solutions to build a unique platform that helps them deliver greater value, differentiate themselves and seek to meet the high expectations of today’s advisors and end-investors,” continued Haskins.


Integration Xchange enables firms to optimize their existing systems with the right tools for their businesses, resulting in increased efficiency and an improved user experience. Available integration capabilities include:

  • Application Programming Interface (API): Firms can embed brokerage data and functionality into their platform with customized user interfaces, for near real-time data retrieval and processing.
  • Framing and linking capabilities: Firms can integrate Wealthscape features and functionality directly into their experience, with their branding, by linking or placing pages in their site navigation.
  • Outbound transmissions: Firms can leverage a suite of data transmission files to receive client-specific data from Fidelity’s core brokerage systems in bulk on a regular basis.
  • Inbound file processing: Firms can send transactions in bulk for near real-time processing, simplifying the submission of high volume data and transactional records.
  • FIX integrations: Integration services for Fidelity Clearing & Custody Solutions clients who use Financial Information eXchange (FIX) and third-party order management systems.

Fidelity is committed to third-party integrations and providing choice to firms, offering more than 100 third-party technology solutions for CRM, financial planning, analytics, portfolio management, office tools and more. Specific third-party tools available now include Orion Advisor Services, LLC, Black Diamond® Wealth Platform, Junxure Cloud®, Redtail Technology, Skience®, SS&C Salentica, Ebix SmartOffice, MoneyGuidePro®, Envestnet | Tamarac, Agreement Express and Workplace. Fidelity is continuing to expand the third-party marketplace by deepening existing relationships with technology solutions providers, as well as establishing new ones.

Integration Xchange is one way that firms can explore deep integrations with planning software from eMoney Advisor, including a number of features that allow advisors to move from planning to action, such as account opening, money movement, streamlined household creation, bi-directional single sign-on capabilities, updated client importing process and more. “Firms have an opportunity to differentiate themselves to both advisor talent and end-clients through a tailored technology platform that enables them to deliver more value, and Integration Xchange can help them build just that,” said Haskins. “There are many technology tools in the market today that help advisors deepen relationships with clients, as well as grow and evolve their businesses. Our goal is to make the options available within a single location, and to continue to evolve our offering along with today’s fast-paced fintech environment.”

Integration Xchange is part of Fidelity’s commitment to delivering solutions that help firms develop their business, provide more value to clients and increase efficiency.


Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses it serves. With assets under administration of $7.3 trillion, including managed assets of $2.6 trillion as of August 30, 2018, Fidelity focuses on meeting the unique needs of a diverse set of customers: helping more than 28 million people invest their own life savings, 23,000 businesses manage employee benefit programs, as well as providing more than 13,000 financial advisory firms with investment and technology solutions to invest their own clients’ money. Privately held for 70 years, Fidelity employs more than 40,000 associates who are focused on the long- term success of our customers. For more about Integration Xchange and to discuss the solution with Fidelity, please visit

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