Vanare, Redtail Streamline Account Opening For Financial Advisors and their Clients

Vanare, Redtail Streamline Account Opening For Financial Advisors and their Clients

Integration pairs a fully customizable roboadvisor and account opening platform with industry-leading CRM

Vanare, an innovative wealth management technology platform, and Redtail Technology, a leading provider of client relationship management (CRM) solutions for financial services firms, have launched an integration that will allow Vanare users to sync client contact information directly from their Redtail CRM.  The integration is available through Vanare’s NestEgg, a white-labeled roboadvisor that digitizes a firm’s investment philosophy, and Spark, Vanare’s online account opening platform, which helps advisors jumpstart relationships with a fast, intuitive and straight-through online account opening workflow.

“Advisors are under increasing pressure to deliver immediate value to new clients. Since the first key interaction with an investment advisory firm is the client onboarding process, we believe a smooth technology experience when opening and funding new accounts creates a very critical first impression regarding the advisor’s level of service and professionalism,” explains Rich Cancro, founder and CEO, of Vanare. “The beauty of this solution is that it not only delivers an incredible client experience, it also transforms the firms’ ability to scale their businesses.”

This first phase of the Redtail integration, which is now available, will streamline the data sharing process to ensure all client contact information input during the onboarding process flows directly to the advisor’s Redtail CRM database. The following phases are set to launch in fall of 2016 and will offer two-way data sharing functions, allowing advisors to sync client activity and status reports.

In order to best serve individuals across all generations and asset levels, clients can open accounts online through their advisor’s digital advice offering, or advisors can digitally onboard clients for their traditional advisor-led investment programs through the Vanare platform. From the moment the client onboarding process begins, clients, advisors and their support staff will know the real-time status of the account, with straight through processing to the custodian.

“At Redtail, our mission is to offer technological workflow solutions for advisors that enable them to focus on what they do best ­ serving clients and growing their businesses,” said Brian McLaughlin, CEO of Redtail Technology. “Working together with Vanare, we’ve developed this integration to give advisors the superior level of organizational workflow their clients and prospects expect and deserve. We are proud of this initial launch and excited for the subsequent developments in the near future.”

Advisors and financial services firms interested in learning more should contact

Vanare is a next-generation wealth management platform built on Roboadvisor DNA. With the acquisition of NestEgg Wealth in late 2014, Vanare launched the first-ever fully integrated online and traditional wealth management solution, which seamlessly includes a customizable roboadvisor option along with prospect and client management including client reporting, and flexibility across workflows, data and usability. With Vanare, advisors can build client relationships through both traditional face-to-face advice as well as a completely digital, low-touch interaction. Founded by a team of experienced, creative financial and technology executives, Vanare continues to develop next generation enhancements ensuring the most powerful and scalable platform for the financial services community. To learn more, visit or follow @vanareplatform on Twitter.

Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), paperless office, and email archiving solutions in the financial services industry. Easily affordable, easy to implement and offering integration with many of the industry’s most widely used applications, Redtail is committed to providing financial advisors with the core technologies that drive their day-to-day operations. CRM is ultimately about not only acquiring and managing clients and prospects ­ it’s also about servicing them and, in turn, extracting value from the relationships. At the same time, it’s about doing all of these things while simultaneously improving operational efficiency. For more information, visit or follow @redtailCRM on Twitter.

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