Envestnet to buy PIEtech, the developers of MoneyGuidePro, for $500 Million
Envestnet to buy PIEtech, the developers of MoneyGuidePro, for $500 Million
Envestnet, the provider of unified wealth management technology and products to financial advisors and institutions today announced that they are purchasing PIEtech, Inc., the developer of MoneyGuidePro, MoneyGuideOne, and MoneyGuideElite for $500 million in cash and equity. The purchase vaults Envestnet from a fringe player in professional financial planning software to the leading provider of financial planning software to financial planning professionals. It also positions Envestnet well to provide integrated financial wellness solutions to other financial intermediaries, as well as directly to consumers.
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Joel Bruckenstein
Joel P. Bruckenstein, CFP®, is Publisher of the T3 Tech Hub (formerly the T3 newsletter) and the producer of the Technology Tools for Today (T3) Advisor Conference, the longest-running and most respected technology conference for independent advisors, wealth management teams, and enterprise technology buyers such as IBDs, insurance companies, banks, and national RIAs. Always the innovator, Bruckenstein was one of the first fintech consultants to see that cyber security is of the essence, so he rolled out T3 Cyber University as part of the T3 Conference agenda. As artificial intelligence (AI) and technology became more complex, he added increasingly sophisticated content modules and expert speakers to the T3 Conference line-up; in 2026 he established AI University as a special stand-alone educational experience for advisors and interested others seeking to understand generative AI, agentic AI, and more. Bruckenstein is an internationally acclaimed expert on applied technology as it relates to the financial service industry. He is the co-author of three books: Virtual Office Tools for a High Margin Practice, Tools and Techniques of Practice Management, and Technology Tools for Today’s High Margin Practice. Bruckenstein’s monthly technology columns appeared in Financial Advisor magazine and Financial Planning magazine for many years. In addition, he works in tandem with industry influential Bob Veres, publisher of Inside Information, to produce an annual T3/Inside Information technology survey for the financial planning community. Bruckenstein accepted the fifth annual Leadership Award bestowed by Bob Veres' Insider's Forum, a conference that brings together the leading figures of the financial planning profession during a main stage presentation at the Insider's Forum held September 6-8, 2017 in Nashville, TN. Bruckenstein has for more than twenty years advised financial service firms of all sizes on improving their technologies, processes and workflows. For more information about Joel Bruckenstein and the services his firm offers, please visit www.JoelBruckenstein.com.
