Flourish, a platform that helps registered investment advisors (RIAs) execute on holistic financial plans to secure their clients’ financial futures, announced an expanded integration between its cash management and annuities platform offerings, and MoneyGuide, a financial planning platform and part of the Envestnet wealthtech ecosystem.

Advisors using MoneyGuide can now easily see their clients’ Flourish accounts and balances, enabling more holistic financial planning and improving portfolio visibility for the thousands of financial professionals using both platforms. The integration also addresses the fact that while most investors want to consolidate their financial activities in one place, only 37% of affluent investors currently use the same provider for both cash management and investment services.

“In today’s increasingly volatile market, holistic financial planning has never been more critical. Our collaboration with Flourish addresses a significant gap by helping advisors incorporate the typically 20% of client net worth held in cash into their comprehensive financial planning models. When advisors can engage clients through rich, data-backed conversations that address their evolving objectives, relationships naturally deepen—and research shows that 56% of investors are willing to pay more for advisors who provide a clearly defined roadmap to achieve their financial goals. This integration empowers our advisors to deliver that level of holistic planning by giving them complete visibility into their clients’ financial picture, enabling them to proactively identify opportunities and better serve the planning needs of all clients,” commented Matt Wilson, Head of Strategy for MoneyGuide at Envestnet.

“When advisors can view the complete financial picture, including the significant portion of wealth typically held in cash, they’re better positioned to have meaningful, data-driven conversations that deepen client relationships and drive organic growth” said Max Lane, Flourish CEO. “Our integration with MoneyGuide will deliver significant value to both financial advisors and their investors by streamlining operations while enabling more holistic wealth management. 

Flourish has deep integrations across the RIA ecosystem, allowing advisors to incorporate Flourish products into their existing workflows while seamlessly serving clients. To learn more about Flourish’s integrations with the RIA tech stack, including MoneyGuide and Envestnet, please visit: https://info.flourish.com/integration-partners.