NVISO, a Swiss based fintech company providing software that detects human emotions from facial micro-expressions and interprets thinking styles, has released a behavioral assessment solution that detects how investors truly feel about financial topics and financial choices.
Using an ordinary webcam or smartphone, the facial recognition software analyzes the client while he or she watches a short video of various life scenarios to reveal their true feelings about their financial priorities. At the end of the experience, Insights Advise delivers a personalized report that allows users to make better financial decisions based on how they feel about their finances.
“Insights Advise provides unique benefits to investors, financial advisors and banks.” explains Tim Llewellynn, CEO of NVISO. “Investors can set priorities more easily and make more confident financial decisions knowing how they and their families feel about money. Financial advisors are able to attract new leads and better engage clients with tailored advice based on their emotional responses to investment decisions. Finally, banks can use this technology to position themselves as innovators and attract new client segments such as millennials.” he adds.
Cetera Financial Group is adding this technology to its suite of financial tools to help its 8,500 affiliated advisers create a more personalized experience for their clients. The goal is for advisers to help clients achieve financial well-being at each stage of life with a deeper understanding of the emotions and behavioral nuances that impact their important financial decisions.
For more information go to www.nviso.ai